The psychology of persuasion
Persuasion means to influence people to do something that you want. You just can't force people to do something that you want, that's why you have to genuinely make them want to do the thing by themselves.
There are three steps to do that.
1. Make reason for them to do something that you want them to do.
2. Make them remember the reason you made for them.
3. Let them be influenced.
It's not always necessary that you have to follow all these steps to influence someone, because it is possible that any or many of these steps has already taken by themselves, and so you just need to apply the remained steps.
For example, dogs behave hungry when they see foods Infront of them, in this case, showing them food is the reason for them to be influenced and behaving hungry is the result of being influenced.
In this case, if you ring bell everytime right before showing them food, then they will behave hungry without even seeing the food, so now the ringing bell is the second step which make them remember the reason, although it was not important cause the dogs would still behave hungry if you don't ring bell.
It was an experiment that was made and proven by researchers.
The second step is important only when you let the person be influenced after few days of getting the reason made by you for them, cause they might forget the reason if you don't make the recall it.
Attracting the audience constantly is also important to keep them in the influenced mindset untill the job is done, cause they might get distracted by something else that discards your goal of influencing the audience.
Now that was the overview of the psychology of persuasion, but now you will learn the more specified information about this.
With the help of these three steps, people made many tricks to influence people, I will mention and then explain them in below.
1. Comparing.
If you ask someone to give 20 dollars first, and if he denies to give, then ask them to give 2 dollars, they are most likely to give it.
But if you directly ask someone to give 2 dollars, then there are more chances that he won't give it.
The psychology behind this is comparing things, when you ask them to give 2 dollars after asking them to give 20, their mind consider 2 dollar as less valuable cause mind compares this with the 20 dollar.
That's why when you drink normal water after eating ice cream, it feels little warmer.
2. Returning.
Country A, which was in trouble of poverty helped country B with $5k dollars for earthquake happened in country B.
People was wondering why they did this, then they found out that country B helped country A many years ago with weapons for war.
Like this, if you somehow gift or help others, they will most likely give you something in return, cause it's human nature that we feel unhappy when someone helps us but we don't help them by anything in return.
3. Liking the friendly thief.
Investigators use a trick of influencing called Liking the friendly thief, where the first investigator talks rudely with the suspect to investigate, but then a friendly investigator comes to investigate the same person, who behaves peacefully with the suspect. Mostly the suspect doesn't tell the truth to the first one but does to the second one.
It's like the comparing trick but in a alternative way, cause here the subject of comparison is not an object but a human behavior.
4. Liking the known one.
In election, people mostly vote the person they know better cause relationship is more important for them than a legit leader.
Here, the reason for them to be influenced is the bond of relationship.
5. Believing the authority.
We believe what doctors, engineers, etc says blindly, mostly the popular one, Cause we all, as human, grown up by believing that we should trust the authority blindly that is on the top.
6. Supporting facts.
There was a man who used to see hands and guess someone's character, people started believing in him cause he used to guess correctly all the time. He also knew that he was just guessing so he thought that he might really have any super natural power.
Then once he guessed a person's personality twice a day, before and after the person got drunk, and found out that the person believed in him even after he said two different things after two different guesses.
Then he realized that people thinks what the man guesses cause he used to guess the basic things that anyone can guess, and if the guess is little bit wrong then human brain subconsciously remembers the supporting facts related to that guessing, and so, they think that what he says is correct.
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